In today’s crowded retail environment, standing out at the point of sale is essential. Physical POS (point-of-sale) materials are one of the most powerful tools to capture shopper attention, build brand recognition, and ultimately drive sales at store level.

I’ve worked with premier craft beverage brands to design and execute chain-specific displays and promotional materials that not only meet retailer requirements but also bring brand stories to life on the sales floor. From bold signage and endcap displays to pole toppers and case stackers, every piece is crafted to make an impact where purchase decisions happen.

Beyond design, I’ve supported POS distribution and execution in the field, ensuring our reps have the right tools to sell in product and create strong in-store presence. By building custom displays for key accounts, I’ve helped secure additional placements, strengthen retail partnerships, and move more product off the shelves.